11 Ways Blog
Why stop at your top 10?  There is always one more way!
11 Ways is dedicated to the idea that one more solution, one more option, one more possibility exists.  If you are searching for a better way, we can help. 
Ethics and Communication

How many times have you said something with one meaning or purpose, and it was taken with a different meaning or purpose? 


Advertisers spend millions of dollars every year just researching messages before an ad is ever get released to the public.  They want to be absolutely sure the meaning and purpose of the message is crystal clear.  And sometimes the message still gets mistaken!


We don’t have the luxury of test marketing our message every time we open our mouths.  Whatever comes out is it, live and in real time.  That’s where motive and ethics come in.  If our motive is good we can feel comfort in knowing that, even if our words get mixed up, the message may still be salvaged and even successful.  If our words and actions are ethical we can fall back on solid principles if and when we are challenged.  In this way motives and ethics can act as a safety net.


Life-coach and motivational speaker Tony Robbins tells his audiences “It is in your moments of decision that your destiny is shaped.” 

I think of this as fair warning that if we do not make wise decisions, ethical decisions, the future may likely hold more headaches than celebrations.  My grandfather had another way of saying it: “If you don’t think you have time to do it right the first time, how will you find time to re-do it later?”  

Ethics and Love

In the workplace I have asked the question "what is the most loving solution to a certain problem."  While this approach makes sense to me, I have to be empathetic to co-workers who think such a concept is not ready for prime time in the board room.  For them I switch to ethics.  What is the most ethical solution?  

Defined generally as "Moral principles that define individual or group behavior," ethics are sometimes solid and straightforward - like a commandment "thou shalt not kill."  Other times less clear - as in international cases where cultural differences play a role.  

Whether using the term "Loving solution" or "ethical solution" I believe the best way to start is to find common ground.  The Institute for Global Ethics (globalethics.org) takes the additional approach of working not only with "individual attitudes and behaviors, but also on the contexts and cultures that must align and support individual efforts to act ethically."  

The idea of alignment makes all the difference.  When customers and business colleagues feel "aligned" with what is being done, a sense of harmony prevails.  And who wouldn't want to wake up every morning with a sense of harmony?  

A loving attitude at work?

I sat at the head of the table in our main conference room at the corporate office in Columbus, Ohio.  I listened to input from my leadership team.  We had a situation that needed immediate attention and I was listening to all options.  Nine pairs of eyes darted between me and their colleagues as points were made about the quickest solutions, the most cost effective solutions, the most profitable solutions, the most politically correct solutions, the best public relations solutions, the best customer service solutions, and all the subsequent issues that may arise following any one of these potential solutions. 


After about 15 minutes my mind drifted a bit.  Something was missing from the discussion.  Something was absent from the room.  Then a simple thought occurred to me;  what is the most loving solution? 


I listened for a few more minutes, wondering if anyone else would bring it up but, of course, no one would.  My leadership team was diverse.  A young gun computer wiz sat next to a middle aged accountant who sat across from a nearly retired veteran.   Five women and four men around the table.  All perfectly conditioned for modern business, and not one of them asking the same question I was asking.  What is the most loving solution. 


…So I asked the question.  Out loud.  And the room went silent.    

Two days later the issue was completely and harmoniously resolved.  

Marketing to kids

Does marketing to teens have to be fast and furious?  Not necessarily.  

Sure they have a short attention span, but that doesn't mean they will catch your ad just because it is short. Sometimes a slightly longer ad catches their attention because it is different.  Some research is now showing kids, like adults, can tune-out if hit with too many fast, flashy things.  Eventually all the flash starts to look the same. Nothing to distinguish your message from hundreds of others they see.